MoneySense was created by RBS and Natwest to provide financial education for young people. The brief was to overhaul the existing website, provide unique, modern content which was appealing to teachers, young people between the ages of 5-18 and their parents, and would help them learn about money. Natwest also wanted a platform to increase staff engagement with a volunteer programme for schools. The bank had a target of reaching a total of 1 million young people by the end of 2018.
The main challenge was creating a site relevant for a wide range of users including children, young adults, teachers, parents and volunteers! The site also had to work across three different bank brands (RBS, NatWest and Ulster Bank) and in two different currency markets (United Kingdom and Republic of Ireland).
We ensured all the relevant resources, including videos, quizzes, games, lesson plans and activities were accessible to the various users on a creatively designed responsive website.
I was the creative director and sole UI designer on the project and I worked closely with a UX designer and a print designer who produced the resources. Using insight, analytics, and research we started to put the wireframes and user flows together and I experimented with several prototypes using Invision and Framer.
95% of UK adults believe that young people are leaving school without the skills and knowledge they need to manage their finances, while one in five secondary teachers said they lacked confidence in this area.
For teachers the main priority was making the resources on offer discoverable and convenient. I designed a simple filter to help sort over 400 unique resources for teachers, which could be organised by age, theme and curriculum links.
The priority was ensuring the programme was educational and fun; interactive games were key. In the students’ area of the site, over 30 games have been tailored to different age groups, enabling young people to explore the world of money independently.
The volunteers section contains materials to help bank staff support teachers in delivering classroom workshops. The parents area offers exciting family activities to help children learn about money in everyday situations.
I was involved in creating two videos for MoneySense. The first features on the MoneySense homepage. I worked with an editor to create the narrative, I then created a storyboard and designed the assets. I subsequently art directed an animator to put the animation together. The second video features on the parents’ page. I animated it using After Effects and it is shown below.
I was involved in the ux, ui, animation and art direction of 10 of the games on the MoneySense website. I collaborated with an illustrator to design the ‘Virtual Bank’ which is the most popular game on the site.
The initial brief was to reach one million young people by the end of 2018. This target was met ahead of time and by July 2018, over 1.8 million young people had engaged with the platform. MoneySense has won several awards including Gold for 'Best Educational Programme' at CEA 2018 (Corporate Engagement Awards) and Gold for 'Best Finance' at CMA 2018 (Content Marketing Awards). Kenneth Clarke, former Chancellor of the Exchequer, recommended all schools use the resources on offer (Primary Times; July 2018).
This was not an easy task; in fact I’m pretty sure it’s the first project across the Bank to use the new Natwest branding but still remain relevant for the other brands.
Manager, Financial Capability Programmes, Sustainable Banking
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