RBS & Natwest: Pocket Money
Pocket Money is an interesting project that's made up of two websites. The first is aimed at teachers and provides teaching resources that educate students about money. The second targets kids and has a selection of games, competitions and articles that achieves the same objective, but uses a very different design aesthetic and tone of voice to do so.
As lead digital designer, I was responsible for designing both versions of the website and designing many of the games. This required the ability to understand two very different target audiences, while retaining the same brand look and feel. The site has proved extremely popular, with 3.47 pages viewed on average every visit.
Created atJohn Brown Media