Project Title


As the sole digital designer at Nick UK I had a variety of responsibilities, with one of my biggest projects involving redesigning the Nickjr website. Following a relaunch, traffic grew by approximately 200,000 page views and 10,000 unique users per day. On 26 October 2008, the site secured 643,724 page views and achieved its best single day traffic.

I was also heavily involved with the launch of This included the testing and evaluation of the user journey. Another major project involved creating a dedicated SpongeBob site for a UK audience, while driving traffic to other Nick content. When it was launched, it generated over 800,000 page views and became one of the most visited parts of the site.