Our obsession with characters began in English fairgrounds and at seaside piers. We were fascinated by the strange fibre glass characters that sat outside charity shops and fast food restaurants. We began documenting the mascots we came across and uploading our photos to a flickr group we created. When Ed moved to Tokyo he discovered an abundance of new and absurd characters. We quickly realised this niche deserved a book detailing this fascinating subject.
The book came out in 2010 and was published by Mark Batty Publisher. We researched and designed the book as well as photographing the majority of the mascots that appear. The book contains over 100 mascots, it begins with a short introduction detailing the history. The mascots are organised into eight chapters beginning with hero, then legend, spokesperson, TV star, entertainer, chef, doctor and finishing with meeter and greeter.
At the same time the book was being designed we also created a website which launched just before the book was published. To coincide with the book launch we created a facebook app, launched a competition on the website, wrote articles for blogs, marketed the book to magazines such as Wired and gave talks including one with Pecha Kucha.
Profiling over 100 kigurumi with photographs and text that explains the mascots’ origins, as well as their likes and dislikes, Fuzz & Fur is the definitive compendium of this fascinating subculture, and the perfect companion to Idle Idol.
Fuzz and fur launched with a lot of interest particularly with museums. The Tate modern book shop stocked it and the Children's Museum of Manhattan created an exhibition inspired by it and used many of our photos.